Posts Tagged ‘Sports Business’
Nike will continue to sponsor the golfer Tiger Woods
The president and co-founding of Nike Inc, Phil Knight, said that the scandal surrounding Tiger Woods is “part of the game” by signing sponsorship contracts with athletes and stressed that there will be no changes in the relationship of the manufacturer of shoes and sportswear with the golfer.
While some advertising agencies it withdrew its support for Tiger Woods, Nike anticipated this Monday that it will continue to sponsor despite the scandal by infidelity that is involved the u.s. golfer.
“Woods remains the best Golfer of the world,” said Phil Knight, who said that his company is going to continue to sponsor the astro american, a day after the signing Accenture decide break its relationship with the golfer. Read the rest of this entry »