Nike will continue to sponsor the golfer Tiger Woods
The president and co-founding of Nike Inc, Phil Knight, said that the scandal surrounding Tiger Woods is “part of the game” by signing sponsorship contracts with athletes and stressed that there will be no changes in the relationship of the manufacturer of shoes and sportswear with the golfer.
While some advertising agencies it withdrew its support for Tiger Woods, Nike anticipated this Monday that it will continue to sponsor despite the scandal by infidelity that is involved the u.s. golfer.
“Woods remains the best Golfer of the world,” said Phil Knight, who said that his company is going to continue to sponsor the astro american, a day after the signing Accenture decide break its relationship with the golfer.
Knight said the SportsBusiness Journal that the scandal surrounding Woods is “part of the game” when one signing agreements with athletes. Woods admitted being “infidel” to his wife in a statement issued Friday on its web site.
Nike investigated the past Woods before signing with him and, according to Knight, “everything went well,” with the admitted that the relationship with its most famous client will not change.
Meanwhile, watch switzerland Tag Heuer said Monday that it will also continue sponsoring Woods.
The spokeswoman for the company Mariam Sylla said that the sponsorship does not change because Woods remains the best Golfer of the world and Tag Heuer does not care her private life.
“We respect their performance in his sport,” he continued. “Your personal life we do not care”, clarified.
For its part the company of services and consultancy Accenture technology Plc ended its sponsorship with Woods, a day after Gillette Procter & Gamble said it would limit the use of the image of Woods in its marketing campaign. AT&T Inc has indicated that is evaluating the relationship with the athlete.
It is estimated that Woods, the first athlete multimillion-dollar of the world, earns about $100 million a year in sponsorship agreements