The bank appears next to the white coat and repainting of the wings, something almost unheard of. They are only the official colors, the Model 2010, the 28th.
Banco Santander sweeping the new Ferrari, presented Wednesday to the media in his new official colors. To view the 2010 car design will have to wait to January 28. What will not change now is that the team will be more Spanish than ever, not only by Fernando Alonso, but also by the large bank’s presence in the car. Rarely in history had cornered a brand so much attention on Ferrari’s new weapon, displacing even the ‘title sponsor’ such as Marlboro, which maintains the exclusivity of the bonnet.
Santander The word appears in the rear wing and the striker, who will be white, something that had not happened since the ’70s, except a slight incursion into the 90s. The brand is also present in the deflectors under the hill, in the rearview mirror and on the pontoons. Furthermore, it appears next to ‘cavallino’, which is an almost unprecedented novelty. Literally, where he is photographed by shooting, the Spanish bank leaves portrayed, a successful negotiation of bank marketing.
Banco Santander will provide the 40 million over 5 years (200 in total) and will sponsor the races in England, Germany and Italy, while it is second sponsor of Brazil and two in Spain.
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